Section 1. Privacy Statement
Mateeno Eyewear appreciates how much you value your privacy. That is why we have developed this Privacy Policy: to describe the types of information we may collect from you, how we may use that information, how we store it and the steps we take to protect it, the circumstances under which we may disclose or transfer it, and the choices you have regarding submitting and maintaining the information you provide to us. We urge you to read this Privacy Policy, and to become familiar with our privacy practices. By visiting storyofatocha.com (the “Site”), you are consenting to the practices described in this Privacy Policy. This Privacy Policy is subject to change. When we change the Privacy Policy in a material way, a notice will be posted at the Site along with the updated Privacy Policy. If you are a returning user or a regular user of the Site, we recommend that you review the Privacy Policy to be sure you are familiar with its current terms.
Section 2. Information We Collect and How We Use It
Our primary goal in collecting information is to provide and improve our Services, to administer your use of the Services (including your Account, if you are an Account holder), and to enable you to enjoy and easily navigate our Services. The types of Personal Information we may collect (directly from you or from Third-Party sources) and our privacy practices depend on the nature of the relationship you have with Mateeno and the requirements of applicable law. Some of the ways that Mateeno may collect Personal Information include:
- You may provide Personal Information directly to Mateeno through interacting with the Services, making online purchases, participating in surveys.
- As you navigate the Services, certain passive information may also be collected about your visit, including through cookies and similar technologies as described below.
Personal Information
When you join our mailing list, create an account, or make a purchase through our site, your personal information is collected and stored. Basic personal information we collect includes, but is not limited to, your full name, billing address, shipping address, phone number, and email address.
Shopify
Our store is hosted on Shopify, Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall.
If you choose a direct payment gateway to complete your Mateeno purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After the transaction is complete, your transaction data is deleted. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standard Council, which is a joint effort of brands like Visa, MasterCard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more insight, you may also want to read Shopify’s Terms of Service or its Privacy Statement.
Non-Identifying Information
Non-identifying information are solo portions of your personal information that cannot be linked to you when seen alone, for example, your zip code or state. Mateeno uses non-identifying information for statistical measurements to ultimately improve your experience on our site. We may combine your non-identifying information with your personal information to provide services to you, such as delivering product or addressing your inquiries.
Log Data
When you visit storyofatocha.com, our servers will automatically record and store information that your browser sends to every website you visit. This information is called log data. Log data can include, but is not limited to, your Internet Protocol (IP) address, browser type, web address you were visiting before coming to storyofatocha.com, search information, the storyofatocha.com pages you visited, and duration of time spent on each page. We collect this information to analyze and optimize our site to provide the utmost functionality to you.
Cookies
When visiting our site, Mateeno will place a “cookie” on your browsing system. A “cookie” is a piece of data that is sent to your browsing system to allow for an optimized experience on our site. Persistent and session cookies on your browser will allow us to remember your login information and cart items when you return to our site. Parts of these cookies will be deleted when you close your browser, or log out of your account on storyofatocha.com. We recommend allowing the use of cookies so we can provide the best online experience possible, however, if you wish to browse privately, without the use of cookies, you may instruct your browser to do so.
Here is a list of cookies that we use. We’ve listed them here so you can choose if you want to opt-out of cookies or not.
_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc.)
_shopify_visit, no data held, Persistent for 30 minutes from the last visit. Used by our website provider’s internal stats tracker to record the number of visits.
E-Mails
Mateeno collects your email address to provide necessary transaction confirmation notifications. You may also opt-in to be a part of our Mateeno Eyewear mailing list. In doing so, we will use your email address to provide promotional or marketing material regarding the launch of new products, events service, and other items of interest.
Third-Party Links
Mateeno’s email newsletter or storyofatocha.com may contain links to third-party websites. When you click on these links you will be transferred to the third-party website. Mateeno does not exercise control over the third-party’s privacy policy, and their privacy policy may differ from ours. We encourage you to read the privacy policies of the sites you visit.
Google Analytics
Our store uses Google Analytics to help us learn about who visits our site and what pages are being looked at. This includes demographics and interests. We will never share this data with anyone outside of Mateeno. This data is only collected so that we can better service our customers.